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Use INOVIS' strategic consulting and primary competitive intelligence services & solutions to give your business a competitive edge One-time or periodic 'baseline assessments' - freestanding or to precede or complement our ongoing, systematic competitor tracking program
Assess your core and emerging competitors' current and planned activities, organizational structure, cost structure, financials, and business practices
Identify your target accounts' key decision makers and influencers, 'hot button' issues, purchasing decision processes & timelines, planned projects, products used and motivations to replace them, perceived strengths & weaknesses of current products vs. possible substitutes (including your company's offerings), etc.
Uncover purchasing accelerators or obstacles that may impact near-term buying decisions
Evaluate competitors' sales tactics (including vs. your company) and how you can more effectively sell against them
Investigate competitors' branding strategies, brand value propositions, key customer values, and messaging tactics by target market
Identify market perceptions of your own brand vs. those of competitors to determine effectiveness of your marketing strategy
Uncover how your target markets view your company and products
Define appropriate messaging to achieve optimal competitive differentiation and maximum customer recall
Market opportunity assessments (market size & segmentation, competitor positions & activities, pricing & distribution, customer requirements, barriers to entry, growth projects, etc.)
Customer satisfaction & perceptions tracking
Competitive messaging and branding
Investigate competitors' branding strategies, brand value propositions, key customer values, and messaging tactics by target market
Identify market perceptions of your own brand vs. those of competitors to determine effectiveness of your marketing strategy
Uncover how your target markets view your company and products
Define appropriate messaging to achieve optimal competitive differentiation and maximum customer recall
Investigate a target company's markets, growth prospects, patent positions, suppliers, customers, etc. to provide a solid 'second medical opinion' in support of your investment, M&A, partnering, joint venture, or credit decisions
Construct a panel of thought leaders, industry 'influencers,' customer from 'early adopter' and 'innovator' segments, competitors, and other relevant sources from from our in-house pre-qualified industry contacts to periodically test products or market hypotheses, rumors, scenarios and assumptions and provide feedback on market trends and developments
Synthesize findings and conduct scenario analysis
Recommend a prioritized list of medium- to long-term market opportunities and threats to inform and influence corporate resource allocations and strategic planning efforts
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