Formulate strategies based on systematic, primary competitive intelligence tracking and competitive benchmarking

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win / loss account analysis and tracking>
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win/loss account analysis & tracking

Investigate select strategic accounts recently lost to the competition or lost by your competitor

Explore the reasons why lost accounts selected the competition's offerings Understand how competitors win business from you and sell against you; how their customers view you; and how to most effectively modify your sales and positioning techniques

Receive recommendations on actionable steps to modify your customer value proposition and/or change your product/service mix

Uncover why and how you won vs. your competitors

and much more ...

competitive benchmarking

Select companies in your industry and/ or other industries that are known to set the standard in an operational, marketing, customer satisfaction, and/or product quality area (e.g., Malcolm Baldridge Award-winning companies, etc.)

Gain insights into these companies' best practices and recommended steps for your organization to take as a result: Includes synthesizing intelligence insights and recommended actions for process improvement with specific benchmarks to be met at certain milestones/intervals

competitive tracking service

Market opportunity assessments (market size & segmentation, competitor positions & activities, pricing & distribution, customer requirements, barriers to entry, growth projects, etc.)

Customer satisfaction & perceptions tracking

Competitive messaging and branding