INOVIS'  SOLUTIONS

One-time or periodic baseline assessments - freestanding or to precede or complement our ongoing, systematic competitor tracking program

Example engagements would include assessment of your core and emerging competitors' current and planned activities, organizational structure, cost structure, financials, and business practices

Identify your target accounts' key decision makers and influencers, 'hot button' issues, purchasing decision processes and timelines, planned projects, products used and motivations to replace them, perceived strengths and weaknesses of current products vs. possible substitutes (including your company's offerings), etc.

Example engagements would include uncovering purchasing accelerators or obstacles that may impact near-term buying decisions, evaluate competitors' sales tactics (including vs. your company) and how you can more effectively sell against them.

Market opportunity assessments (market size & segmentation, competitor positions & activities, pricing & distribution, customer requirements, barriers to entry, growth projects, etc.)

Example engagements would include customer satisfaction & perceptions tracking, competitive messaging and branding

Investigate a target company's markets, growth prospects, patent positions, suppliers, customers, etc. to provide a solid 'second medical opinion' in support of your investment, M&A, partnering, joint venture, or credit decisions

Obtain assessments from competitors, customers, and other stakeholders of a proposed new product's or concept's features, functionalities, and user benefits.

Example engagements would include

• Identify aided and unaided product trade-off decisions, preferences, and reasons for acceptance or rejection.
• Investigate competitors' current and planned product development and go-to-market strategies, tactics, and time-lines to ensure your competitive advantage and optimal differentiation, while avoiding competitor blind spots.

Shift your competition mode from reactive to proactive and anticipatory with a sustained, ongoing program to track selected competitors and monitor changes in the competitive landscape, tailored to your specifications.

INOVIS's continuous, systematic tracking service provides an Early Warning System, which helps you monitor and pull ahead of competitors

Conduct pre-conference interviews with target sources. We 'work the floor' at conferences, trade shows, and industry conventions by interviewing competitors' key stakeholders, capturing keynote highlights, etc.

Select companies in your industry and/ or other industries that are known to set the standard in an operational, marketing, customer satisfaction, and/or product quality area (e.g., Malcolm Baldridge Award-winning companies, etc.)

Gain insights into these companies' best practices and recommended steps for your organization to take as a result: Includes synthesizing intelligence insights and recommended actions for process improvement with specific benchmarks to be met at certain milestones/intervals.

Investigate select strategic accounts recently lost to the competition or lost by your competitor

Explore the reasons why lost accounts selected the competition's offerings

Understand how competitors win business from you and sell against you; how their customers view you; and how to most effectively modify your sales and positioning techniques

Receive recommendations on actionable steps to modify your customer value proposition and/or change your product/service mix

Uncover why and how you won vs. your competitors

Map the messages, strategies and tactics your competitors are likely to put in place to support their products in the market and against your own brand

Develop focused and region-specific counter-messages and tactical responses to drive your business' brand success

Prioritize key local tactics for country-level brand teams to consider for implementation in their markets

Give local, in-country teams toolkits to conduct their own, local competitor workshops going forward

Facilitated cross-functional stakeholders discussions and scenario planning, leveraging existing/emerging assumptions to determine implications and next steps

INOVIS provides strategic frameworks, facilitated exercises and industry-leading experience to help refine, challenge and manage competitive assumptions around; In-class & Out-of-class competitors, direct substitutes, (Branded) 'Me-too's', Patent, IP & Regulatory issues

The output ensures consistent and unambiguous guidance is provided to cross-functional teams

Development and delivery of competitive scenarios that pressure-test, align and prepare teams to deal with objection-handling activities

Working within the competitive space, INOVIS provides a range of tailored solutions and activities to filed, head-office booth/conference staff that address, align and pressure-test objection handling, including the use of roleplaying, actors and simulations

Covert competitive intelligence investigations can lead employees to unwittingly expose proprietary information, generating significant costs to your business and eroding your competitive advantage.

Assess your organization's vulnerability and educate employees on how to protect your company's proprietary information.

INOVIS can help in

• identifying potential or existing sources of sensitive data leakage with an initial simulation-driven Data Leakage assessment
• defining and helping implement appropriate reactive countermeasures, pre-emptive strategies, and relevant employee behavioral conditioning techniques
• designing and implementing an effective, consistent and pervasive corporate Counter-Intelligence Program

We work with our clients to deliver training programs that upskill employees in identifying and protecting their organizations from potential externally-driven intelligence activities or indirectly disclosing proprietary information when engaging with the external environment

Our materials and processes include TRAINING GUIDEs that provide concise and accessible practical theory & guidance, hypothetical vignettes providing illustrative examples relevant to common working activities and toolkit items that deliver practical 'how-to' and instructional guides aimed at implementing guidance